by Learn how to transform your marketing strategies and connect with the digital-first generation with proven, research-based methods from Dr. Zuleyka Colon Colon.
New York, United States, 23rd Jun 2025 – Dr. Zuleyka Colon Colon is excited to announce the release of her new book, How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges, a practical and insightful addition to the Marketing & Sales genre. This powerful guide gives readers a simple way to understand and engage with the fast-evolving Generation Z market.
In How to Leverage Gen Z Preferences in Marketing Strategies, Dr. Colon offers a detailed look at the behaviors and needs of Gen Z. Using real-world examples and well-researched methods, the book explains how to create marketing campaigns that truly speak to this digital-first audience. Readers will learn how to use social media platforms like TikTok and Instagram, how to build trust through personalized customer experiences, and how to adjust traditional approaches for today’s tech-savvy consumers.
Whether you are a business owner, marketer, or scholar, this new Marketing & Sales resource will help you face common challenges with confidence. It is designed to be easy to understand and immediately useful, offering clear steps for creating strong and lasting connections with Gen Z customers.
About the Author:
Dr. Zuleyka Colon Colon is a business leader, educator, and founder of CYLUZ BHS and E-commerce Group. With a background in biological sciences, health sciences, administration, and business, she brings a deep and well-rounded perspective to the Marketing & Sales world. Her passion for education, leadership, and building authentic professional relationships shines through in every chapter of this book. Dr. Colon also shares her experiences and insights through her weekly YouTube podcast, “Dr. Zuleyka Colon Colon,” where she talks with professionals and entrepreneurs about today’s business challenges.
This book is based on strong, unbiased research and focuses on real data rather than opinions. Dr. Colon draws from her personal story of overcoming economic hardship and cultural challenges to stress the importance of education, critical thinking, and real-world solutions. Her approach makes this book not just a learning tool, but a source of inspiration for anyone navigating today’s complex market.
How to Leverage Gen Z Preferences in Marketing Strategies: A Reliable Resource for Common Challenges is a must-read for anyone serious about succeeding in Marketing & Sales today. It is especially helpful for scholars, business owners, and anyone looking to better understand the next generation of consumers.
The book is available for purchase on Amazon here: Buy from Amazon.
For media inquiries, please contact:
Dr. Zuleyka Colon Colon
Email: business@cyluzbhs.net
Website: www.cyluzbhs.net
Social Media:
Media Contact
Organization: NYC Book Publishers
Contact Person: Peter Kim
Website: https://nycbookpublishers.com/
Email: Send Email
Contact Number: +13322871112
Address:100 Church Street 8th floor, Manhattan, NY, 10007
City: New York City
State: New York
Country:United States
Release id:29660
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